ESTÉE LAUDER
Shaping, aligning, and developing a comprehensive corporate innovation and digital transformation strategy.
Challenge
-
Become the premier beauty manufacturer and innovator
-
Retain and build a world class community of creatives
-
Strengthen pipeline of new products across 24 distinct and semi-autonomous brands
-
Enhance customer experiences and brand loyalty through digital outreach and social media
Response
-
Shape, align and develop a comprehensive corporate innovation and digital transformation strategy
-
Develop a new performance management system and retention program for the “creatives”
-
Initiate a series of new partnerships, trend Safari’s and incubators to push forth new, disruptive technologies and service offerings
Result
-
Over 50 new solutions generated within a 9 month time to accelerate digital, customer advocacy, compliance, talent and collective intelligence initiatives across business lines
-
14 projects are in pilot phase that are driving significant incremental revenues
-
Revolutionary new enterprise forum structure (first ever in the history of the organization) that promotes “transversality” and new set of shared convictions that span business lines, levels and geographies