CITIGROUP
Shaping a globally integrated platform around customers, partners, and organizational culture.
Challenge
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Underleveraged commercial and consumer banking resources
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Commoditization of banking products
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Lack of entrepreneurship
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No standard way of generating and advancing innovative ideas
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Slow to scale enterprise opportunities
Response
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Shaped a globally integrated platform centered around customers, partners and organization culture
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Innovation assessments, senior team alignment sessions
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Designed and built out the capability and related assets associated with a global and regional set of innovation hubs
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Incubation efforts centered around research activities, portfolio management, grants
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Teach-do innovation methodology to support Asia, European and US innovation initiatives
Result
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Focused research efforts on emerging technologies and disruptive consumer and business trends, e.g. new business models – such Bots and Machine Agents, or IoT and Machine Economies
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Business partners across the enterprise driving consumer insights and accelerating global and regional initiatives
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Global and Regional Labs including connections to universities that generated $25 million in grant aid money for research