STEELCASE
Developing a comprehensive leadership program to teach the fundamentals of design thinking.
Challenge
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Shrinking corporate real-estate market forcing optimization of corporate workspaces
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Rapidly increasing mobile and nomadic workforces
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Expensive, out-dated manufacturing processes
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Increasing trends toward off-shore manufacturing
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Risk-averse leadership mindset that is slow to change
Response
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Shape, align and create a new leadership agenda for change led by CEO and C-Suite
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Engage in a series of internal and external ethnographically-based studies to understand new trends associated with the “work, worker and workplace” of the future
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Develop a comprehensive new leadership program to teach the fundamentals of design thinking and accelerating performance
Result
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Develop a new model for leadership and culture that emphasized design and critical thinking skills
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Shift business and organization model from a “maker of things” to a “maker of great experiences wherever work happens”
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Creative confidence and design driven capabilities focused on human-centered outcomes